About Reign

The operating system of performance commerce.

We empower direct response merchants with a unified OS that maximizes revenue across landing pages, checkout, payments, and billing. Reign delivers the freedom of custom commerce and the reliability of world-class infrastructure in one platform.

Meet our leadership team

Kevin Zhang

Founder & CEO

Serial D2C founder with $200M+ generated in bootstrapped ecommerce revenue. Reign is the tech and payments stack that he always wanted.

Daniel Jong

Chief Finance Officer

Finance leader who has run the numbers behind high-growth ecommerce. Led finance and corporate strategy at Cart.com, with a career spanning M&A and capital strategy in ecommerce.

Nick Armington

Director of Risk Operations

Payments leader with 12+ years scaling profitable high-risk and low-risk portfolios. Experienced in underwriting, risk, MID strategy, and card-brand compliance. Led underwriting, risk, and POS operations at TouchSuite.

How we work

Values that help our merchants win.

Our values define how we operate, make decisions, and win together.

Merchant outcomes over everything

We start from the operator’s P&L and work backward. If a decision doesn’t unlock margin, recurring revenue, or long-term enterprise value for our merchants, it doesn’t ship.

Velocity with precision

We move fast where it matters most: revenue, reliability, and risk. Speed is only celebrated when it’s paired with rigorous thinking, clean execution, and measurable impact.

Extreme ownership

We treat every funnel, payment stack, and subscription program like it’s our own business. Problems don’t get forwarded. They get owned, solved, documented, and turned into playbooks others can reuse.

Build the future of commerce together

We win as partners, not vendors. We share signal openly, learn from the field, and invest in a community of elite operators pushing what’s possible in D2C and subscriptions.

Performance commerce

See Reign in action.

Join direct response merchants making more from every transaction.

Book a call