The challenge
The merchant had ~800 subscribers and $30K MRR on Shopify Payments + Seal. He wanted to own and vault subscriber data, but not at the cost of checkout performance.
Direct response
Shopify & Seal Subscriptions to Reign: Own subscriber data without sacrificing checkout performance
Live 50/50 split test versus Shopify Checkout + Shop Pay. Neck-to-neck CVR, more revenue per visitor, 42.13% checkout conversion, and $98.30 AOV.
- Industry
- D2C / Health & Wellness
- Timeline
- Feb 27 — Mar 6, 2026
- Built with Reign
- Checkout · Payments · Upsells · Subscriptions
The outcome
CVR matched Shopify. RPV pulled ahead. In a live 50/50 split test with ~1,000 visitors per path, the merchant moved 100% of traffic to Reign.
How it happened
CVR matched Shopify. RPV pulled ahead. In a live 50/50 split test with ~1,000 visitors per path, the merchant moved 100% of traffic to Reign.
- 01
Move before something breaks.
The merchant proactively chose Reign for tokenized subscriber vaulting, custom checkout, post-purchase upsell infrastructure, and the ability to own and port the subscriber list.
- 02
Reign versus Shopify Checkout. 50/50.
On a single day in February 2026, both experiences ran side by side with real traffic and real orders. By the end of the day, the CVR gap was under 2.5%.
- 03
Neck-to-neck CVR. More revenue per visitor.
The post-purchase infrastructure—upsells, downsells, VIP membership, and autoship—drove $37.85 revenue per visitor. The merchant moved 100% of traffic after seeing the data.
Merchant perspective
“I was afraid switching from Shopify Payments would hurt my conversion. Then we ran the split test and the conversion rate came in neck to neck. Moving 100% of my traffic to Reign was an easy call.”
Customer results
Performance commerce
Book a callSee Reign in action.
Join direct response merchants making more from every transaction.