The challenge
Rapid growth regularly destroys young supplement brands due to strict chargeback regulations from Visa and Mastercard.
Nutraceutical payments
A nutraceutical brand scaled 10X with a 0.12% lifetime chargeback rate
A young supplements brand scaled 10X to +$330K per month while mitigating previous dispute and decline rates: 53 chargebacks across 42,605 orders (0.124%).
- Industry
- D2C / Nutraceuticals
- Timeline
- Apr to Jun 2026
- Built with Reign
- Nutraceutical payment processing · Chargeback prevention · Failed payment recovery
The outcome
Q4 2025: $114K. Q1 2026: $618K. Q2 2026: $1.15M, with 431 subscribers recovered by dunning in Q2 and disputes held at 0.1%.
How it happened
Q4 2025: $114K. Q1 2026: $618K. Q2 2026: $1.15M, with 431 subscribers recovered by dunning in Q2 and disputes held at 0.1%.
- 01
Payment regulations throttle high-risk brands.
Visa's VAMP program and Mastercard's chargeback monitoring set hard ceilings on dispute and chargeback ratios.
- 02
Advanced decline recovery and multiple payment processors.
Approvals held at 94.9% of direct sales and 92.7% of subscription rebills by retrying a decline across processors before it became a failed rebill.
- 03
Growth that scales with risk mitigation.
Direct sales were $1.17M, subscriptions $668K, and upsells $42K in the first eight months.
Merchant perspective
“Every processor we'd been on capped how fast we could grow. We scaled from $114K a quarter to over $1M because we spent our time on the offer instead of babysitting payments.”
Customer results
Performance commerce
Book a callSee Reign in action.
Join direct response merchants making more from every transaction.